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Hey Jason, I personally wouldn't. Based on what I have read here, the juice on the nofollow links is basically just wasted

http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow

So it doesn't help you at all is just a lot of work. And remember, juice that goes to your "contact us" page also goes from that page to your navigation, i.E. also your "money pages".

I would rather spend my time optimizing the internal navigation, for example. Or creating content. It all depends on the specific site, though!

Hey LJB,

I remembered I had read about the update schedule and found this google calender Linkscape update schedule:

http://apiwiki.seomoz.org/w/page/25141119/Linkscape-Schedule

I believe the changes appear pretty much right after an update, but I am not really sure on that. Hope this helps!

Hey Zack,

I am pretty sure, you meant "link building", right?

In this case I would assume, a mix of different keywords and/or brand terms are ideal, getting more targeted anchors from the more powerful sites should not be a problem.

Cheers,

Frank

Hey Thomas,

I get the idea, my train of thought was the following: As you say, the WSJ or NYT or whatever high quality site usually rather links to your site with the URL or brandname, rarely with an optimized anchor. Hence, if you have the ability to influence the anchor at a high quality site, this probably won't hurt, as your more powerful links generally have more branded keywords anyhow.

So the overall ratio of URL / brand / optimized anchor for high quality sites, shouldn't be bad, if your link building efforts are reasonable.

Exactly! And as most of the high PR links you have right now are probably brand name or URL, influencing the ones you can will probably still result in a natural ratio of both types.

I just quickly checked the URL in your profile with opensiteexplorer: The Top 30 URLs are pretty much all domain or brand, so even if you could add 5 powerful optimized links, the ratio still would be ok, in my personal opinion.

Hey Ryan,

if you don't get data from google keyword or maybe google insights for search , chances are, there won't be too many searches. But as you say, the long tail (longer, less competitive but highly relevant) queries can bring valuable traffic as well. Prices for ads for those keywords will also help you determine the degree of competition for a term.

I would probably compare your ranking for some of these longer tail keywords (e.g. Position 3 in google), to the data in google analytics, there you can check, how many people came searching for each keyword. Or you use google webmaster tools, they will actually tell you what the rank in google for each keyword was. In my experience, data isn't as precise as in analytics, but it will still help to evaluate if going for longer, niche keywords would be the right thing to do. The most important factor is of course to check, if those customers actually convert and deliver any kind of revenue for you.

Hope this helps a bit, btw, the site looks great!

Cheers

Frank

Used to be free, now it's 9,99$ per year certainly not unreasonable, but some sort of demo would be nice so one knows what to expect. Do you have another recommendation?