Hello,
We are experiencing something very odd at the moment I hope somebody could shed some light on this. The rankings of our site dropped from page 2 to page 15 approx. 9 months ago. At first we thought we had been penalised and filed a consideration request. Google got back to us saying that there was no manual actions applied to our site. We have been working very hard to try to get the ranking up again and it seems to be improving. Now, according to several serps monitoring services, we are on page 2/3 again for the term "holiday lettings". However, the really strange thing is that when we search for this term on Google UK, our site is nowhere to be found. If you then right away hit the search button again searching for the same term, then voila! our website is on www.alphaholidaylettings.com page 2 / 3!
We tried this on many different computers at different locations (private and public computers), making sure we have logged out from Google Accounts (so that customised search results are not returned). We even tried the computers at various retail outlets including different Apple stores. The results are the same. Essentially, we are never found when someone search for us for the first time, our site only shows up if you search for the same term for the second or third time. We just could not understand why this is happening. Somebody told me it could be due to "Google dance" when indices on different servers are being updated, but this has now been going on for nearly 3 months.
Has anyone experienced similar situations or have any advice? Many thanks!