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learn to use the editor...its much faster than the UI. when you first launch a campaign, you will start out with a quality score of 5....middle of the road.   i recommend starting out with exact, phrase & broad modified match types....leave broad match paused.   broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score. also start out with high bids that keep you ads above position 3.  you want to start out on top of the page and with a high ctr and high quality score.  then as time goes by, you can lower bids for non performing keywords.  its much better to start with a high quality score, than to start out low and work your way up.  this costs a little in the short term, but will benefit you in the long run