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Another way to plan (have as much data as possible) this is to set up events within analytics and/or attach URL tracking to partner integrations.

Basically a web page has to be crawlable. If an engine can't crawl it than you don't exist. SEO 101, use html for all text. Google has made strides to try to understand what sites are about but to keep it easy for crawlers use html.

As for a tool you can use googles adwords tool and add the url into "landing page" and see how some of the site gets crawled by a simple bot. You can also look at google cached versions of sites and look at the "text only" options, that should give you a good view of what the crawlers see.

Hope that helps.

We spent $500 per month for 12 months with Yelp, it was quite a waste for us.  For the $6000 paid for the year Yelp was placing our ads in the premium top section of the page in our areas, for related categories.  This was getting on average 35-50 user views per month of the Yelp page.

However, I think that it was just a bad fit for our business. Our business does building maintenance for commercial properties, which does not fit the "Consumer" centric focus of Yelp. Also, we had zero reviews on our profile; we saw better success from Yelp when we got a single positive feedback than we did from paid ads.

I think it would may be worthwhile once you have some (positive) feedback on your profile to start with, then the paid ads traffic will be more effective.

I hope this helps.