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Simply put, you want to build good links from good sites. What's a good link? One that's: Natural (not paid or spammy) Editorial (placed by a human, not a content management system) Trusted (high MozTrust) Popular (high MozRank) If you want to improve your rankings, I'd add Relevant (to your niche) Check out this post on qualifying link targets: http://www.seomoz.org/blog/definitive-guide-to-qualifying-a-link-prospect-video Ideally, while you are building natural links by building good content, you raise your Domain Authority, which is a combination of all the metrics SEOmoz measures for your domain. This is probably the most important metric you want to pay attention to. For example, a site with high MozRank but low MozTrust might be considered spammy, and not likely to rank very well in search results. But this would be reflected in the Domain Authority. Hope this helps! Best of luck with your SEO.

Hey Ewan - I recently published a post focusing on beginning to shift from SEO to CRO over on Jason Acidre's blog, it may give you some inspiration; http://kaiserthesage.com/seo-to-cro/ Please feel free to hit me up on twitter or G+ if you'd like to discuss anything further. Cheers!

Hi Ewan, My sincerest apologies I did not get an opportunity to respond in time. However Doug gave you an absolutely fantastic answer. Thumbs up Doug. If I can be of any more help please let me know however I believe your question has been answered successfully. Sincerely, Thomas

Hi Nightwing, i didn't get the answer I wanted here but here's a response i got from Cole at http://authoritylabs.com/ - "For each country you track a keyword it counts as one unique keyword so 250 keywords across 25 countries is over 6,000 keywords and that would be on our 10k keyword plan with unlimited domains at $850/month. We also have our Partner API which is a completely separate platform and more cost efficient for larger data sets. You can pull raw search results from our system to yours and we return the top 120 raw results in a JSON file like this for each keyword you enter https://gist.github.com/1201614. Pricing is at $.66 per thousand keywords for data returned within 24 hours and it's $6.89 per thousand keywords for data returned within about a minute. Here are the docs for reference - http://authoritylabs.com/api/partner-api/. Best, Cole" I haven't tried it yet but it looks fairly cost effective if you can wait 24 hours for your data. Hope this helps you.

Like with most things, you will get out of it what you put into it.  If you just starting a job at a new company then learning should be a very important part of your day.  Uneducated work is wasted money, actually it is negative money because your income suffers and you must repair.  So your company should gladly be willing to spend just $99/month to acquire that for you - and they should allow you to spend time getting that education. The Q&A is the most valuable, IMO.  It gives you the ability to ask an unlimited number of questions.   If you just get one good answer per month that way more than pays for your membership fee.  (the decision that you have will be who to listen to because some advice is better than other advice) I rarely ask a question.  Instead, I simply watch for people who arrive with a problem and when google does an update they come flying out of the woodwork.  If you watch those questions you get a very good idea of what google is up to and that can inform the strategy for your own website.  Also, there are members such as RyanKent, Alan Bleiweiss, SEOmoz staff and several others who have the experience from watching and working on a large number of sites who can give valuable perspective.. Finally, the people of a quality forum can be a very good source of consulting.  Every person who I have ever hired to help me with a website or a problem has been one that I have known very well from reading their forum posts.  You quickly learn who knows their stuff about various subjects.  You hear lots of people crying because they hired an SEO or a dev and got bad work.  You can interview them here everyday and know who is quality long before you hire them.

Thanks, this is what I would say under normal circumstances but when these websites require a feed to tell them exactly when a villa is booked or not, so as you don't get double bookings don't you think Google may consider this slightly different?