Questions
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SEO Template Recommendations - example provided but would welcome any advice
http://www.eteach.com/justindaviesnovemeber This template is more visually appealing. You will need to make sure there is content on the page to avoid looking like a catalog. I would make sure that the links aren't hidden in a jQuery, but are fully functional as in site links.
White Hat / Black Hat SEO | | MonicaOConnor0 -
Strange referral site: www.cyberonlineclicking.com would like some insights from the community
Would totally agree here - looks and smells like one of those "well past their best before date" link machine models...so stay the hell outta their world!
White Hat / Black Hat SEO | | JVRudnick0 -
Google Analytics Accounts
Hello, I apologize for the trouble you are experiencing with your connection to GA in your campaigns. If you can write in to help@Moz.com, ask for Abe and provide the name of your effected campaigns and email address on your Moz account, I will run a fix that should take care of this quickly
Technical Support | | Abe_Schmidt0 -
How do you change the 6 links under your website in Google?
Hi, There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important. That said, if I were looking at this myself, I would include the following: Clean internal linking structure with good anchor text Correctly code your links to ensure they can be fully spidered Links to your desired pages Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s) Unique page content that is no duplicated anywhere else Unique and appropriate page titles and descriptions There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success. -Andy
White Hat / Black Hat SEO | | Andy.Drinkwater0 -
Subfolders and 301's
Hi the canonical is great but to reinforce it it's also a good idea to have a link on the page pointing towards the original and it gives Google that shove that its the correct one. Good luck with the launch!
International Issues | | GPainter0 -
How does Google decide what content is "similar" or "duplicate"?
Hi Virginia, Maybe this whiteboard Friday can help you out. http://moz.com/blog/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday
White Hat / Black Hat SEO | | GTGshops0 -
Duplicate Content due to Panda update!
Hi Virginia This is frustrating indeed as it certainly doesn't look like you've used duplicate content in a malicious way. To understand why Google might be seeing these pages as duplicate content, let's take a look at the pages through the Google bot's eyes: Google Crawl for page 1 Google Crawl for page 2 What you'll see here is that Google is reading the entirety of both pages, with the only difference being a logo that it can't see and a name + postal address. The rest of the page is duplicate. This should point out that Google reads things like site navigation menus and footers and interprets them, for the purpose of Panda, as "content". This doesn't mean that you should have a different navigation on every page (that wouldn't be feasible). But it does mean that you need to have enough unique content on each page to show Google that the pages are not duplicate and contain content. I can't give you a % on this, but let's say roughly content that is 300-400 words long would do the trick. Now, this might be feasible for some of your pages, but for the two pages you've linked to above, there simply isn't enough you could write about. Similarly, because the URL generates a random query for each employer, you could potentially have hundreds or thousands of pages you'd need to add content to, which is a hell of a lot of work. So here's what I'd do. I'd get a list of each URL on your site that could be seen as "duplicate" content, like the ones above. Be as harsh in judging this as Google would be. I'd then decide whether you can add further content to these pages or not. For description pages or "about us" pages, you can perhaps add a bit more. For URLs like the ones above, you should do the following: In the header of each of these URLs you've identified, add this code: This tells the Googlebot not to crawl or index the URLs. In doing that, it won't rank it in the index and it won't see it as duplicate content. This would be perfect for the URLs you've given above as I very much doubt you'd ever want to rank these pages, so you can safely noindex and nofollow them. Furthermore, as these URLs are created from queries, I am assuming that you may have one "master" page that the URLs are generated from. This may mean that you would only need to add the meta code to this one page for it to apply to all of them. I'm not certain on this and you should clarify with your developers and/or whoever runs your CMS. The important thing, however, is to have the meta tags applied to all those duplicate content URLs that you don't want to rank for. For those that you do want to rank for, you will need to add more unique content to those pages in order to stop it being flagged as duplicate. As always, there's a great Moz post on how to deal with duplication issues right here. Hope this helps Virginia and if you have any more questions, feel free to ask me!
White Hat / Black Hat SEO | | TomRayner0 -
URL Stucture: Folders or hyphens?
Hi Virginia! My personal opinion and experience are that although keywords in the URL may have a minor place in Google's ranking algorithms (sometimes to a negative effect in the case of over-optimization) both keywords and URL structure have a far greater impact on user experience and click-through rate. A couple of studies (here's one) have shown slightly negative correlations between higher rankings and both the length of the url and number of hyphens. In other words, _shorter URLs with less hyphens tend to perform slightly better in search results. _ On the other hand, URLs with keywords in them tend to get higher click through rates. There's also a couple of schools of thoughts about subdirectories vs. "flat" architecture. Some would argue that subdirectories give your content semantic structure, (i.e. everything in the utc folder could be related to one another) while others argue that a "flat" architecture with fewer folders can lead to better crawling (although I've never seen any sold evidence of this. Regardless, I don't believe there's one right answer.... it's best to experiment and use your best judgement as to what will lead to the best user experience.
Branding / Brand Awareness | | Cyrus-Shepard0 -
I need to get a page in the top 3 Google results for my keyword "teaching jobs" but am struggling to do so! Can anyone help?
How do you find out if they have used SENuke?? This would be handy to know....
Moz Tools | | Eteach_Marketing0