Questions
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Using keywords in my URL: Doing a redirect to /keyword
I agree with Ryan. The one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from redirecting to domain.com/keyword/post-name may be outweighed by the natural loss of link equity.
On-Page / Site Optimization | | Mark_Ginsberg0 -
How much Domain Authority is enough?
Great add Joseph! Totally agree with you that there is much more to it than just creating quality content from the link earning perspective. I was just making the point that focusing on your sites DA & PA shouldn't be the focal point of one's efforts. I could have elaborated more but I appreciate you doing so! Cheers!
Link Building | | Bryan_Loconto1