Welcome to the Q&A Forum

Thanks

It's spam - As a competitor, I would report them.

Agreed

Hi Lee, Just a quick reply on that score is just to make sure you double check your on-page optimisation for ese and then ensure all your off-page work, including link building reinforces that brand. You may also find that the 301 redirect may help boost esedirect for 'ese' anyway. I have a client who is still ranking well for an old brand since his 301 was put in place, even though the old brand isn't mentioned on the new site. Your sites should be in an even stronger position given the consistency of brand name. All the best with it! Martin