Welcome to the Q&A Forum

Hi there Eric! The Yellowpages listing we are associating with your Moz Local listing is simply a best-match search for that site. Often this means we're not seeing a better match in the Yellowpages backend at that time. This can happen for a number of reasons, including the page not being available in the Yellowpages API, or updates not yet taking affect in their backend. We're constantly listening for matches on that site, so your best bet is make sure the YP listing matches your Moz listing exactly. Unfortunately, since we're not directly partnered with YP, there's not much we can do to force the listing to surface from our end. If you know it's correct but we can't pick it up, the only real downside is a slight ding to your listing score. I hope that clarifies things!

I think it will be hard to discuss this with a paragraph or two. I would suggest watching Rand's whiteboard Friday video. Even-though he is not specifically talking about "how to target local terms on different pages" he makes very good suggestions on how to "optimize" a page to rank for local-terms, which should be your start point. Definitely Google is smart enough, but if you leave this in Google's hands you will be out ranked by other optimized local results. Best Yossi

Hi Eric, first of all authorship should not be shown for pages like the home page of your site. Remember, authorship should be used just for articles, posts, guides, white papers... editorial content that has a proper author. Pages like home page, product listing, product pages, institutional pages... not. If you want to show an image, maybe your logo, you could use the schema.org/organization, as explained by Google here. Then... if you do a search like "angelsmith.net", then you will see sitelinks (10). It does't show them when the search is "angelsmith". Why this difference? First of all remember that we cannot decide if a search snippet will show sitelinks or not (we can only tell Google what URL to not show as such), but in your specific case I think it is because of the supposed intention Google gives to that branded query. It's probable that users' intention is to see the local search information of Angelsmith. That's also reinforced by you presence in Google Plus as a physical business. p.s.: about sitelinks. Usually Google choose the sitelinks over its knowledge base, meaning with that URLs that usually are clicked on by the users in its SERPs. Apart that, schema like breadcrumbs, but also a clear site's navigation architecture helps Google in this facet of of SERPs rewriting. p.s.2: your case remind me to correct the use of authorship also on my site

Those images aren't from image search just so you know.  Those are are from Google+ Local pages http://blog.autorevo.com/2013/06/new-local-search-layout/ Part of you question hinted to alt tags for images.  I remember a post from tier10 that showed how to use metadata in photoshop to help too. http://tier10lab.com/2012/07/20/how-to-optimize-images-google-plus/ Hope this helps. Darin. @vzpro

Very helpful - thanks!

To start out with, I'd think more along the lines of unique content for each product vs. for each keyword, but yes  you want unique content for each of those pages and each page should be focused on one keyword.

It is probably not as valuable to you because you know what to check for.  You probably now that the results you get from WordPress with a typical theme and now SEO plugins is not ideal, so you know what to look for in an SEO plugin.  I think there are a lot of positive feelings about Thesis because it is stylable and does a decent job with SEO matters. I think there are some good SEO plugins that can make any WordPress site have solid SEO. Here is what I look for: Number one thing you need is something to rewrite those titles and descriptions, Number two: handle canonicalization, Number three noindex on archives (usually).