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I would focus on figuring out what keywords you're targeting (you are an expert for your product after all) and then compare your rankings against your competitors. You can use a tool like Rank Checker. (Though beware when using it as it will search via your profile & IP unless you tweak your search.)

You can use the Moz Keyword Difficulty Tool. We use Bing's data and then some of our own calculations. (We used to use Google Adwords, but they blocked all SEO tools from their API data.) I'd also say to make sure you're testing and taking any of these numbers and their volumes as suggested, not true exact data. (Google included!)

Hi,

No, we do not have a place for you to upload a list of your disavowed links. The main reason is that we actively avoid crawling very spammy sites, where most of the links you're disavowing probably live. We try to identify quality links that you'd want to report on.

We definitely have more reporting and other helpful SEO tools besides just looking at your backlinks. If you haven't, I suggest signing up for our welcome webinar (or watching a past recording) where we walk you through all our tools.

Something I experienced when running an in-house ppc campaign for a smaller brand was that big companies aren't afraid to send out C&D letters from their very expensive lawyers if you bid on their branded terms (not using their name in the text). While there is certainly no law saying you can't bid on a branded term, a smaller brand is going to cave because they won't be taking on a giant in court.

You are correct that our tools will report the link and the link equity from it. We don't discard or discount paid links. Google has taken major effort to do this -- much of it very manual, human reviewed -- and we don't have that kind of bandwidth.

That said, we do have something exciting in the works, hopefully, releasing no later than early Q1 to more comprehensively look at the quality of that link. Stay tuned.

OSE's data comes from our own crawlers. The simple fact is that our crawlers do not reach the same amount of data that Google's do. We're working on it and continually improving this. We use our own crawlers because we believe in the quality of getting the data for ourselves.

Hope this helps!

You can definitely use Fresh Web Explorer (part of your Pro subscription) to track and get alerts.

Unfortunately, we currently do not have a batch tool for OSE. We do offer an API for Mozscape data, which you can then important all the data at once into a spreadsheet or another tool you've built.

Hi! So I reached out to some of our content people at Moz, and sadly, no one here has experience with Captora or was familiar with them or their work. I would say that any service which says that they'll auto-generate content for you is suspicious. Good, quality content takes time, thought, and crafting.

They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.

We use WPTouch, which is pretty easy to use and seems to work well. It was having issues with WP Super Cache.

If you're looking for an enterprise keyword solution, Stat Search Analytics is great too.

We don't seem to be having any issues with this report. Have you tried running it again?

This is a great article about how to do call tracking and use a consistent local number which is best for your local marketing efforts.

That's a great place to dig in.

@Mark - One of our staffers will get to your question soon! It's his birthday today, so we told him to answer when he's recovered from celebrating.

For every campaign, you'll have to reload the list. Sorry!

You can always head over to our features request page and put in a request.

Going to ping one of our local experts to answer the second part of your questions, but in general, when new social sites pop up, their profile typically grant everyone all the links. Eventually, people start scamming them and they make all links nofollow. You really shouldn't invest in a new social media platform unless you have the time to manage it and actually want to be there, links aside. It may be a temporary link building boost, but it will go away.

I'd be careful about hiding text. Google doesn't like that.

So you can use the MozBar to set up local searches when you're not local.

I'd suggest building out content in subfolders on your site, instead of being microsites to link to your larger domain: www.example.com/asheville

Why would you want to put content on your microsites that people are going to want to link to and then only have one link pointing from them to your main domain? Additionally, Google is smart enough to realize that you own all the domains and you could get penalized. And, as someone who spent years in e-commerce, having more than one domain to maintain (when it sounds like you have one domain you're taking care of) is a pain in the butt.

You want to do / can do a couple a things:

1. Make sure it's really super simple stupid easy for people to upload their videos. You'll need to do lots of user testing to make sure anyone can upload their stuff. Make sure you call it out and ask people to do so.

2. You can gameify it someway. Example, you might start by giving people a 10% discount for uploading a video.

3. You can seed a few videos. People tend to do things when they see others do it. You can use your staff to do it and show it off. Or you can send free merch to bloggers/influencers and ask them to make videos. You can't force them, but this can seed your pages for a start. I did something similar years ago, and it was very successful.

Hope that helps!