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hmm this is only going to take you to the section of the page where the video is located www.website.com/product1.aspx#video not the actual video itself since it is opening in a lightbox. if these videos are amazing you should host them yourself and put them on a separate URL for maximum SEO benefit and try to get them ranked, and have a video thumbnail show up on the SERPS Hosting externally and opening in a lightbox won't bring any SEO value.

I have used Brandpoint about 10 times. Yes, they used to be called ARA content. Their writers are professional journalists and they write very high quality articles on your behalf after you fill out a questionnaire and do a phone interview with them. Their background is in creating "mat" articles for community newspaper editors to pick stories to run for the purpose of having more content to run ads around. They're still in that business but they also now offer this online service. The articles do appear on about 600 sites, and yes it is advertorial. The sites are almost entirely local TV station websites, but also some online newspapers, such as the newly added LA times. I ran a test last year, linking to a very specific term to see if it helped rank a page for a specific term and it did have a noticeable impact. You won't get any traffic from the links, but the links do show up in opensiteexplorer as good quality backlinks to your site. I've wondered if Google will devalue or penalize this now with the Panda and Penguin, but I haven't seen a problem with it yet.

Obv using an automatic xml feed, I've changed the settings to submit and will see what occurs. Thanks again guys.

Google Webmaster Tools and Open Site Explorer rely on different data. SEOMoz has their own index of the web which they use to create the link statistics you see in Open Site Explorer. Their index is substantially smaller than Google's, but represents a significant proportion of the overall web. What really matters is proportion, though. How many root domains do you have linking vs. your competitors? You can't get that information from Google Webmaster Tools, but you can from OSE.

Hoping for the extra points here, so here goes how we handled the problem. The solution is a lot simpler than all the thought needed, or used by us to rationalize the answer, and it has been working beautifully. Our Google webmaster tools show constant improvement weekly without us doing any additional work. We Canonicalized the first paginated results. ".com/productcategory.aspx" not ".com/productcategory.aspx?page=1" so now all pages link their juice back to the main page ".com/productcategory.aspx". GWT doesn't even care about setting the parameter "Page=" And we didn't include the Canonical tag for the product pages, because each product has its own link juice that we want to preserve, so that each product may "Star" as its own as a google result. So all we did was to include a single canonical tag for the paginated category page and wala the hole solution works in GWT.

Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.