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Many digital marketers talk about a duplicate content penalty – but it's actually not a penalty. Google rewards unique content, it doesn't penalize duplicate content. If you are planning to create new sections on your site with content that you already had. You don't have anything to worry as long you present that content in a way that helps users. Let me give you a basic example let assume that you have 30 hotels websites for a specific area. I good way to promote content is to create a list of the best 10 hotels, the best things to do the best restaurants. Probably you know what is TripAdvisor well TripAdvisor is just is a huge database of hotels, restaurant and business related to the tourism. They dynamically create content based on the user reviews. Such as the best thing to do, the best hotels in a specific area, cheap hotels and so on. In that way, they create useful content based on the content that already have

Hi Roman, thank you for you exhaustive answer Best

Thank you Donna. We have seen a lot of success with the pruning method for outdated content. I'm glad the article has helped you.

Hi Umar, thanks for the advice, I'll take a look at Rand's post, and see his point about it Best