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What you could do is check how the message was sent to the user by what connection. It could say for example that it was using a Chrome Browser or another application who supports this.

Yeah we've done that for clients due to limited budget but we're working on the idea that I mentioned earlier on our site, which is currently undergoing a redesign, to see how Google reacts. The tricky part is content and avoiding duplicate information but we're setting it up so that the services page contains average but informative content. However each local services page is where we are putting the exceptional content and information with local testimonials and case studies which should make them unique. I haven't seen anyone take this approach so we're hopeful that it will yield positive results. I was curious if you had any experience with it and I really appreciate your feedback on this topic. Thank you!!

We both posted at the same time.  We both recommended Rand's post and I like how you say that sometimes the site or the niche might not require sending out the entire United States Navy.