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What are your thoughts one paying an SEO to do linkbuilding? My thoughts on linkbuilding are different from those of most SEOs.  I attack rankings with content and let linkbuilding happen naturally.  That makes the links happen slowly, but nearly 100% of my time goes into producing permanent equity for the website.... and instead of paying a linkbuilder I would rather pay an author. but sites that have a high domain authority will have to be manually done by someone in house. I agree.  Although we generally do not do link building we occasionally request a link from an authoritative website.  I make all of those contacts myself.  If they will be linking to us based upon the merits of our content then someone who can speak to the content will be the most qualified for making the request.  The more technical in nature your content becomes the more important it is to have content area expertise making the contact.