Questions
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How to pick keywords while making your site coherent?
Sounds good! You have been very helpful Matt. I am assuming then that if I wanted to target a few other related keywords I could link from this new page to the these other pages. So for example in "Our Database Developers" page I could link to "Our MS Access Programmers" for more specific content? Or do you think just having one page (i.e. Our Database Developers) with a sub-section will suffice? Last question I promise! Using your approach you changed the keyword to plural. I read somewhere that it was not recommended to do that since most people search for singular keywords. Also, according to Google there are more results for the singular keywords. What are your thoughts on that? Am I going not going to rank for the singular term then? Again thanks a lot! Your insight is very helpful.
Keyword Research | | emcacace0 -
Suggestions on plans to optimize my site? (NOOB)
Hi JP, Thanks for the response. I understand the concept of 'silo-ing' which does make the navigation better, but I feel that doesn't take away the spammy effect. Perhaps I don't fully understand it, but I believe in my case it would be like this Database solutions->Access->ms access programmer->ms access programmer in San Francisco Database solutions->Access->ms access programmer->ms access programmer in Los Angeles Database solutions->Access->ms access consultant then pages on the same level would then link to one another correct ie consultant and programmer or San Fran and Los Angeles? I understand about the cannobilization of keywords ie target one or two keywords per page per site so they don't compete with one another. That makes sense. The thing I don't understand about these methods is that: wouldn't they all have the same sort of content (almost duplicate)? What use is it to the user to navigate all these pages? Or the point is for them to land in them (landing page) and hopefully get a conversion? Is the method solely as workaround to target different keywords while minimizing the spammy effect? Can you provide an example of how you use 'silo-ing'? Is your content extremely similar? or do you tailor each page for the keyword?
On-Page / Site Optimization | | emcacace1