Questions
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I added a privacy policy link to my footer and now Moz is showing thousands of 4xx errors
Because putting https://www.utahattorneys.com/privacy-policy/ or just "/privacy-policy" tells the browser where the location of the Privacy Policy is. Otherwise, the browser will think the Privacy Policy page is located in the same folder as the page you're on.
Other Research Tools | | sean-parnell0 -
GMB page for law not ranking but individual attorneys' names are
Hi Elisa, If your law practice were my client, I would have them take these steps: Get a unique phone number for each practitioner. It can be any number the lawyer is reachable at during listed business hours. It can be their cell phone, a phone at their desk, etc. Diversify categories as much as possible so that the lawyers aren't competing with the practice. Link each practitioner's listing to a landing page on the website for just that practitioner. Put the name, unique phone number and address as the top of each practitioner's page and then write good, useful content for the page, optimizing it for longer tail terms rather than the head terms the practice is targeting. Be sure you've updated all other citations that exist for the practitioners on other sites, so that they include the new phone number, more diverse categories and appropriate landing page link. Build long-tail kw focused links to these practitioner pages. These listings can be an asset to the business in widening the number of search terms the overall practice is able to target. So, before you consider abandoning them, I would advise the client to think seriously about how the listings could benefit the practice. I'd implement all of the above tips I've given and then give it a year to see how the practice feels about the benefits coming from having these more diversified practitioner listings. Of course, be sure you are tracking this in Google Search Console for the year! And do be sure you're having the client assess whether it's actually negative if the lawyers are getting leads, regardless of how rankings are playing out. If it's income for the practice, is this a good thing or a bad thing? If, at that point, the practice feels it really dislikes having practitioner listings, it could strip out all of their details to de-optimize them. Remove all but one category, remove photos, hours of operation, etc. But, before doing something drastic like that, I'd really evaluate the good that could be done with the listings, in properly handled instead of being a muddle like they currently are. Good luck!
Local Listings | | MiriamEllis0