I have not used it as a particular strategy; however, I believe it does because I have seen positive effects from competitors & others using it to good effect. That is how I made the inference above is from observation of others linking profile & rankings.
Best posts made by elephantseo
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RE: Does getting reblogged on Tumblr offer any positive/powerful backlinks?
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RE: Pop up livechat - annoying or better conversions?
Test it, thats the only way to know. Only do the pop up on 20% of your traffic because traditionally pop ups are annoying & hurt conversion rate.