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Hi Meghan, Thanks for replying during the holiday period, I didn't expect a response until after christmas! Sorry to be nit picky, I really appreciate your help, but I'm still not clear on what exactly is calculated or how to solve my problem. Your answer could get interpreted in a few ways so for the sake of clarity (and to satisfy my OCD haha) could you please tell me which statement below is correct... statement 1 or statement 2: Statement 1: Organic CTR gives a relative click-through-rate for ALL the organic search results on the page. Statement 2: Organic CTR gives a relative click-through-rate for the #1 position on the search results page. Also your link regarding landing pages and estimated traffic looks great (https://moz.com/help/guides/moz-pro-overview/rankings/landing-pages) but since I do not already rank for these keywords it won't provide me with the data I need. I need to know the estimate search traffic before I start targeting keywords, not after I rank for them. So I still need to know what is the CTR for a number 1 position compared to the other organic search results. Do you know what I should be using for this number? Research tell me it can be anything from 40% to 20%... but I am yet to find a definitive answer to this. Again, thanks for your help! Thanks, Ben

Thanks for such a detailed reply! It has helped me a ton with figure that out. I'm just going to leave the redirect in place