Questions
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Demographics and Psychographic measuring tool
Google Analytics offers this information if you enable it. The information is based off of Google's Double Click advertising data. You need to update your privacy policy and make a slight alteration to your installed Google Analytics code. This is a free upgrade to your Google Analytics Account. https://support.google.com/analytics/answer/2799357?hl=en
Online Marketing Tools | | Hutch420 -
Is a higher or lower score better in keyword ranking
You should aim to be closer to 1, rather than 50. Why? Because the numbers indicate the ranking or placement of your page on the search results page(s) (SERP). Number 1 indicates a page on top of the search results page (at least for the organic search).
Other Research Tools | | RobertJakobson0