Hi Ron
Thanks for your advice. As a newbie starting out, I was told to find the SEO company that ranks #1 for the keyword SEO, as it seems like well if they are actually ranking for that keyword that should say something? However, I read through their testimonials and noticed they ranked a competitor of mine for web design as that is my area of expertise. So I called the shot, however not knowing what you have stated above brings me to some conclusions.
I have been told they work 5 hours a month on our SEO for our New Zealand domain. To which the keywords for the NZ SEARCH is not too competitive, and the competition average, with really a low traffic volume. They said we would see results within 3 months. We started in Dec last year 2014, they ran an audit for the month of December, after the audit they sent through recommendations to get the site structure properly set up. Now in Janurary, they have just said they are working on submitting our site to 20 directories in New Zealand one of them being Dmoz, and a few others I recognised and had already submitted myself.
What they are saying makes logical sense, however the work that they are doing seems like common sense information that I'm basically getting from Moz.
Thanks again for the insight.