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If you know nothing (or even a little) about SEO, I would start by reading SEOmoz's Beginers Guide to SEO. If you are still thinking about hiring an SEO firm to do the work for you, I would then watch this video from Rand Fishkin, our CEO here, to know what kinds of things to ask your potential SEO. Here is also 10 Questions to ask a Professional SEO and there is a link on the bottom of the post with the answers. Generally, if your site isn't huge I would recommend doing it yourself and ask questions here on the forum if you don't know the exact way, or best practice for something specific. If you don't have time to manage the SEO process, then I would definitely still read through the SEO Guide and make sure you understand the basics of SEO so you can have an intelligent conversation with whom ever you hire.  I've learned from experience that you have know something about the area or you'll have the potential of being burned by the person working for you. Good luck!

Hi Scott, This is Megan from the SEOmoz Help Team. Sorry about those calendar icons! We were having problems with some rankings populating in campaigns, but I just checked your campaign and everything looks to be back on track. Sorry for the delay!