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Hi James, I agree with Richard on this - you want to aim for the traffic that is most relevant to your client. For a small business, ranking organically just for health insurance is likely to be out of the question, but ranking locally for health insurance in his small town should be achievable.

Sorry about that James! Thanks for bringing this to our attention. I have tested the tool and it is definitely functioning for me so we might need to dig in a bit. Can you email the addresses you are trying to use to help@Moz.com attn: Abe. Ill try to figure out why the Competitive Link Finder isn't working for you. I'm sure we can get this resolved pretty quickly