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If Apple was using that for a clever optimization trick their alt would not be "Picking up where amazing left off." I would not model my SEO after Apple.

@Thomas I did check Zappos.com but I can see that they have no internal links at all. Is this an MOZ bug or their secret of trade?

Yes it is. I try to speak it as I don't know it perfectly either but it is a nice language.

Sounds great. Thank you Megan.

Good morning Cyrus Thank you for taking the time and answering my question. I also read your article, very informative. Thank you for sharing however I do have a follow up question. I completely understand what you mean when you say there is no longer anything such as rank but when I do a search on Google and we are number 1 or 2 for a specific keyword and SEOMOZ shows that we rank number 35 there is a big difference and was wondering what can attribute to the big difference. Is there something that SEOMOZ takes into effect that we can replicate when we do a Google search to achieve similar results? The reason I ask is so that we can see what impacts the results and best optimize our website. Thanks again for all your help, feedback and sharing of information.

1. The different colors provide simple visual aids to help you identify metric strength. For example, the colors are divided into the types of data they represent. URL Metrics - Green On-Page Optimization - Blue Domain Name-KW Match - Yellow URL Anchor Text Metrics - Purple Domain Wide Link Metrics - Red Social Signals - Green (again) Within each metric, darker colors indicate which URL has achieved the highest level within each category - the "winner" of the metric, so to speak. The best way to use this tool is using it to see how the top positions are winning, and compare yourself to them. Perhaps you are winning on social signals, but need better on-page optimization. There's no right answer, but the tool provides a wealth of information to see how you compare to the competition, how they are succeeding, and what you can do to improve. 2. The Term Extractor, unfortunately, can be a little temperamental. This is a known issue and our engineers have plans to improve this feature down the line. This is a really helpful tool when fully functional, and it still provides pretty good results for most users. Hope this helps! Best of luck with your SEO.