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I don't think the page has any external links. Amazon.com has different ranking signals than Google. For instance, reviews and ratings (both quantity and quality) are a huge factor. If you'd like to learn more about it, check out this great post - http://moz.com/blog/amazon-seo-organic-search-ranking-factors by  Nathan Grimm. The best way to know what they're doing on FB is probably just to subscribe to them and pay attention to their page. See if you spot any FB ads showing up in the sidebar, or re-targeting after visiting one of their pages.

Sounds good, Donovan. Just be sure the client meets all three of those points on my list of must haves: A physical street address (not a mailing address, PO box, virtual office or shared address) A local area code phone number (not a toll free number, call tracking number or shared number) Face-to-face transactions with customers. Wishing you tons of good luck!