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Google calls these photos Google Business Photos. You can obviously take regular pictures of your business and upload them but according to Google, you have hire a Google Trusted Photographer to take the shots according to Google's standards and then upload them : What will the Trusted Photographer do that I can't do myself? Trusted Photographers are trained to take high quality photos of building interiors, accommodating for common challenges such as low lighting and tight spaces. The photographers are also certified to take pictures using fisheye lenses and rotating camera turrets (mounted on tripods) that, once uploaded to Google’s processing pipelines by photographers, will be transformed into 360-degree panoramic imagery and a walk through of your business. Once photographers upload the pictures from their cameras, Google’s processing pipelines use sophisticated image stitching, HDR, image matching and other technologies to produce these panoramic walkthroughs. You can read more about it here: http://maps.google.com/intl/en/help/maps/businessphotos/faq.html#q1