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Yeah...as others have noted, there often is the live link somewhere else that points to a page that is now gone... So a 404 really is the LINK page....as long as it's out there, it'll point to that non-existant page....so a 301 can help, or (this was fun) you can 301 the incoming 404 link BACK to the linking page itself.... teeHee...yeah, not such a good idea but a tactic that we did have to use about 4 years ago to get a spam directory to "buzz off!!!"