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Hey Lida! Thanks for reaching out to us! Our tool functions in such a way that it will find the highest ranking URL on your site for that specific Keyword. I understand your frustration, and it appears to be quite a common problem. However, as Randy points out in this excellent Whiteboard Friday Video - there are ways that you can try to deal with it! To sum up the video: Is there an alternative relevant page on your website which you would prefer coming up for this keyword? Perhaps this page is experiencing indexing or crawling or content or link issues. (Rand talks about these in great detail). Rand then goes on to explain how you can bolster that page's potential ranking signals, or even to down-grade the non relevant page. If all else fails, Rand presents a final potential solution... Check it out! To find the other pages that your site in ranking for you have the option in Moz Pro to choose 'Keyword Performance' from the drop-down (See image) and you will be able to see the other URL's that are ranking for that specific Keyword. This could help with the technical SEO side of things as mentioned above. Maybe some of the SEO pros in our community can advise further! If you do have any questions about our tools that I can help with, just send them my way — I'm more than happy to help! Have a great day! Eli kGSOl

Hi Lida, This is a great question and surprisingly not one that I've seen before too much. I've been on both sides of this question before. Once as a small business in the hospitality industry trying to outrank Online Travel Agencies (OTAs) on non-brand keywords, and also once where I was running my own startup which was an aggregator/marketplace. Having given a little bit of experience here, I can tell you that aggregators tend to focus in on fat keywords, which creates tons of opportunity for an individual business to focus on long tail keywords. As a smaller business, I had literally no chance to outrank an OTA on generic keywords. Heck, even trying to outrank them on my own brand-reviews keywords was a challenge. Instead of competing with the OTAs head-on in the fat keywords, I spent quite a bit of time to put together a list of long tail keywords that were ultra relevant to my business. Once I had that, I began optimizing and creating content targeted at these long tail keywords and I saw results almost instantly. The big benefit of targeting long tail keywords ignored by the aggregators is that there is little competition on these keywords, hence you're able to hit them fast, rank and move on to the next keyword to focus on. That was my strategy as a small business. During my time in my startup, where I was the aggregator, it finally made sense to me exactly why the OTAs focused in on the fat keywords. As a small business, I had maybe 100 or 200 pages indexed. As an aggreagator, I had over 2000 pages indexed in the first month. I had almost no way of optimizing that huge amount of pages for the most relevant keywords for each of them. I chose to focus in on the more powerful 'category' pages which targeted the fatter keywords. I can say though, if I had the time and the resources, I would have done a much more thorough job and eventually gone through that entire index and done the keyword research properly before optimizing each and every page. If that had happened, there was no way I was going to be out-ranked by one of the smaller sites I was aggregating.

I would like to understand if this is a google indexing issue or is it a back-end dev issue?

Hi There, Thanks for writing us! So I am really sorry that you are having trouble with Moz Analytics. Generally we require at least 21 days worth of data before we can create a monthly report. Also, as the previous comment stated we generally send out monthly reports at the start of the month by around the 4th. If you need a walkthrough of our new reports or would just like to have a 1:1 interaction with a customer service representative I would recommend reaching out to our team at help@moz.com. We will generally try to get back to you within 24 hours although, if things get busy that may jump up to 48 hours. Hopefully this helps and if you have any questions let me know. Have a great day!