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Yeah you can do language only hreflangs. But it's pure nonsense to direct Google to the very same URL and state that it is the URL for all of those different languages. At the end of the day, Google will crawl from one data centre at once which may be from one of many countries. It will see one version of the page, and assume that 'this is what the page is' If the site structure is that you have one URL only and the contents are modified based on the user's origin, then the structure is wrong as Google will have a very hard time ranking one URL as many different URLs. People who have such a structure always end up here, always argue why it's ok and then end up 'doing it properly' later on as it just doesn't work Also note that, if you have one version of a page served to people in different regions (e.g: an EN page which is stated in the hreflangs to be for both Canadians and Americans), Google may see that as a 'minimum effort' deployment with no value proposition. Different audiences need tailored content to suit them, so a re-write of some of the content is still expected if you want to see an increased international footprint (and you're not a giant like Santander or Coca-Cola) The number of times I see people clone their EN site into a US folder and just 'expect it to rank' with no extra effort, just with hreflangs - is staggering. Google expect to see a value proposition when you build out your site. Value-prop ('value add'), the #1 yet never talked about ranking factor I don't think your current implementation will work very well, if at all. You may have lots of human-brain reasons why it should - but crawlers are robots