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Hi David. Congrats on the rankings. Something I'd consider for a project like this would be split testing what you currently have with new designs.  For example, the flyer printing page might work well talking about all the ways the company's superior printing has met customers needs, then you can show several examples--nightclub flyers, community board flyers, handout flyers, etc.--with testimonials, content, and imagery around each. That way you're not only increasing the content that could possibly rank, but also focusing on driving more business for your clients.  Key features would be simple anchor-based on page navigation, engaging content and graphics, stories of past customer satisfaction.