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Ah, I apologise. I knew someone from South America who targeted a .co (Colombia's TLD) subfolder to Brazil, so I thought it was okay to do that for others. I've just looked it up and Google started to allow .co to be geotargeted in 2010, so I must have missed that. The clues are even in at least one of those links I provided. Slaps forehead I don't think you want to mess with 301 redirecting the .it to a .com and risk losing some of the authority that's built up - would you say there's also a chance Italians prefer to click to a .it rather than a .com? Do you see yourself expanding to target other countries in future? If so it might be worth using the .com and geotargeting a .com/de, .com/fr etc. You also have to consider whether you have the resources to keep more than one website updated. Other than that I can only think it's best to continue in your current form and do everything else you can to get the /de ranking higher in German speaking countries - obviously the language (use a native to write your content as well as help with the keyword research), and if possible include an address based in the country you're targeting on localised pages, is it possible to include some German information on your Google Places listing (if you don't have one, set one up!)? Get inbound local links (maybe encourage German-speaking visitors to post on local review sites?) and get listed on every review, booking and tourist information site you can in the target country. Maybe you could get some German travel guides written for your city if you haven't already, perhaps something that could act as link-bait if there's anything unique or quirky you could come up with (a top 10?) or get guest posts written for German-speaking sites with a link to your /de subfolder? The upside of doing this over the .com solution is all the links you get from Germany etc. will go towards the overall Domain Authority, rather than it being spread between the .com and .it. Of course all this helps even if you can geotarget.