Welcome to the Q&A Forum

Hi.

Is there an approximate guide to avoid over optimizing anchor text for a particular key-phrase? i.e. is 20% of back-links using the anchor text [HR Software] OK or too much?

Thanks in advance

I've just run an on page audit of my website www.octopus-hr.co.uk and it seems in reasonable shape. However, I wonder whether I'm missing a trick with the Image Alt for my company logo. The logo appears on every page and links back to the home page.

Currently the Alt tag is just the Company name "Octopus".

We develop HR Software and we would love to rank better for the term "HR Software". Is it legitimate to change the alt tag to "Octopus HR Software" for my logo or is considered spam and likely to get us hit with a penalty?

Thanks in advance

David