Questions
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Organic Traffic Dropping. 404s found. Is this it?
Agreed. You said have more 404s than you have pages indexed, that is not good even if your ranks did not drop. That would mean that while you are being found in the SERPs you are now showing 404s to users. It is the equivalent of a bar running out of beer during Octoberfest. Also those thirsty polka dancers with nothing to sell them to drink. Cheers!
Technical SEO Issues | | CleverPhD0