Hi,
This is my first post/question in the forum - so apologies if this topic has already been covered - or if the question seems daft!
Here's the issue:
I have started working on two websites, and have been doing a lot of on-site work, increasing valuable content, etc... I'm now slowly moving onto more off-site stuff and have noticed that a lot of the backlinks to both websites (built by SEO companies before I got here) are 'dead' and simply return 404 errors (yet they still show up in site explorer).
I'll be honest, the links aren't great; the SEO companies have taken the word 'relevant' and completely re-defined it in their books!
Will these links - from sites that aren't relevant... but are dead - have any impact on my SEO efforts from now on? Or should I treat these sites as a kind of 'clean slate' and work on building the brand naturally through social media and user experience, etc?
Also - I'm re-structuring the internal pages of the site... would it be worth re-directing the old URLs (with all the dead in-bound links - that may have suffered a -50 penalty) to the new ones, or just start fresh with the new pages?
Any advice, tips or stories to share (relevant ones, of course!) will be greatly appreciated!
Thanks,
Nick