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Hi Diane. Its not $20 per url but per campaing. For free you can submit into 150 directories. For 20$ you can submit into all the directories in the program database.

Hi Daniel, you're getting a lot of good advice in this thread and I know it's a lot to take in at first. I've never worked in beauty so don't know off the top of my head but the beginners guide does have a section on keyword research. And here's a timely post on simplifying keyword research which gives a brief introduction to some of the tools you have at your disposal from SEOmoz.