Welcome to the Q&A Forum

Hello Dan, Playing with URl structure is considered as a risky business. It’s highly rewarding or disappointing. I personally do not want to change URL structure but as you said, No recent hits & ranking so its worth a try as there is nothing to lose. There are many things to consider before you implement the changes which cannot be explained here (you can read on internet, which we SEO mostly do). As far as your questions are concerned: **What do I need to keep in mind when deleting posts, categories, and tags - besides 410, Google URL removal? ** When you make a link 404,410 make sure, every internal anchor (pointed to 404) should be replaced with suitable link or removed.  There should be no reference of 404 link on website including sitemap, old navigation or images. **What do I do with all the old posts that I am going to re-direct? Each post has between 10-15 internal links. I've started manually removing each link in old posts before 301'ing them. ** There is no need to replace the internal links of article which need to be redirected as they will be null and void (uncrawlable/ inaccessible) after redirection. But make sure every instance of internal link pointed to old url should point to new redirected Url (to keep things less messy and quick). Best of luck

Hi Dan-Louis – all depends on what content these modals are serving, and how your modals are being served. Have you checked to make sure that some resource your modals rely on isn't blocked in /robots.txt (you can also plug a URL with a modal into Search Console's robots.txt checker)? What about meta robots noindex? On mobile, do you have pop ups that are obscuring content on the page? Have you checked any pages with these pop ups/modals in Search Console's fetch and render tool? What resources, if any, are blocked? TBH I don't like relying on SEMRush (or any singular SEO tool for that matter) for ID'ing technical SEO problems. When was the last time you performed a tech audit? Keep me posted on what you uncover...

Thank you, Nigel Carr! My first reaction looking at your answer was "No, wait.. you got it wrong", then I realized the beauty of it's simplicity. You're right. Simple does it Have a good weekend!

I'm not quite sure if I'm correct since I'm not in the gaming industry, but I don't think there would be many benefits in terms of SEO for having provider name in URL. There are a few reasons that I wouldn't add provider name in URL: Your URL will be much longer, Moz suggests to keep it within 75 words, including https://www. I'm guessing the more important keyword here is the game name, by having publisher name you're moving your important keyword further from the root domain It cost more time and effort to manage and create content for each provider page/content Provider name is a branded keyword, and it would be hard for you to outrank them in their brand name doesn't give much SEO value When I search for "Battlefield 1", almost all the top results have "Battlefield 1" close to their root domain. https://www.windowscentral.com/battlefield-1-2018 https://www.gamespot.com/battlefield-1/ https://www.g2a.com/en/battlefield-1-origin-key-global-i10000016618004 https://www.origin.com/sgp/en-us/store/battlefield/battlefield-1#store-page-section-criticalacclaim I think at the end it depends on what keyword you're trying to rank for and does having the publisher name helps.