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It depends on how it is implemented on your website. If it's just a plain page with a title and description, and just the image slammed into the page with no content, then it won't do any good for page or image SEO. Instead, it can even harm your indexability as the pages might consume some of the "crawl budget". You can read more about it in my answer here.

My suggestion would be to link to the images directly. If you want to however keep the image pages, you can set them not to be indexed through the meta no-index tag in the header. Regarding image SEO I would suggest you work more on optimizing the image file name, title and description on the page where you are using it, and keep creating quality links for your website and pages.

I hope my answer was helpful to you. If I had a link to the website I would be able to give you a more accurate response/solution.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com
info@dalerioconsulting.com

What actions to take will depend on the purpose of the landing pages. The only common SEO risk to having multiple landing pages on your site is having them marked as duplicate.

If the landing pages are on the same topic and the content and meta are similar, then google can sometimes mark the pages as duplicate and not index them. What you should do in that case is to add a canonical tag on the landing pages referring to the main product page. That way the landing pages transfer their authority to the main product page and support its growth.

If the landing pages have a different topic, target different keywords, have different titles and meta-s, then there is no problem having multiple landing pages, and you can continue growing them through SEO. As for the CTA, it doesn't make much of a difference SEO-wise.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

SEO-Wise it is the same whether you include the www or you don't, but since you mention that on some of the pages indexed it shows with the www and on others it doesn't, then you should do a 301 redirect to the option you like. Having both options accessible can make it possible for the search engines to rank them as different pages, although that would be unlikely.

I personally prefer not to include the www because I want my URLs to be shorter. Other people think that including the www can make the URL look a little more professional, but in the end it's just a matter of personal preference. As long as you stick to one option, you should be totally fine.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

Thank you for the kind response. Always a pleasure helping other marketers and business owners.

As you disavow backlinks, google (or any other search engine where you disavow them) will not calculate the links when ranking your sites, but they will still be present where posted and will show up when researched on sites like Moz, SemRush, Ahrefs, etc.

The backlinks are not removed from Moz because the list of the disavowed links are stored on the database of the search engine to be used by them. For future disavowing you can check the newly-added links or filter the full site backlinks list with the disavowed links list.

You can find the disavow links tool in the search console/webmaster tools of the 2 main search engines: Google and Bing.

If you need help with the disavow process for your site, feel free to let us know.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

The quality of a backlink is based on several factors, with the main being:

• Domain Authority
• Page Authority
• Spam Score
• Relevancy

For the first 3 measurements you can get an estimate through the Moz Backlink Checker and it will help you filter damaging domains. Firstly you will need to focus more on the Spam Score, which is based on several factors calculated by Moz. Low Domain Authority and Page Authority aren't on itself a reason to disavow a backlink, but along with a high spam score or is posted on a page with irrelevant content then it can do more harm than good. My personal choice is disavowing most of the backlinks with a spam score of 50-70% and higher, and most of the backlinks with a low DA/PA and a spam score of over 20%.

Relevancy is the most difficult to maintain because it requires you to manually inspect every link and check their content. If your website is regarding construction and you have built backlinks on a gucci bags vendor it will do nothing to improve your rankings, or even harm them.

The geo-location of the site where the backlink is posted is very important for some businesses as well, given that they operate within a certain region. If you're operating within the US there would be no point in having backlinks in Italian or Chinese sites, and ranking on those regions, and from my experience it tends to lower rankings in the origin country. Backlinks on sites without a specific geo-location are fine though.

When selecting which backlinks to disavow you will need to be very careful not to disavow backlinks that are useful to your site and all the above factors need to be taken into consideration altogether.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

The issue with your slider is that as all 4 slides have the same text which is copy-pasted for every slide, and it might hurt your keyword optimization.

Since your site doesn't have an H1, the ideal solution would be to turn the slider text into an H1 and make it so that the text floats over the slider, and not cycle the same text all over again, or setting an H1 outside the slider.

Alternatively, it that's too complicated, switching the text of one of the slides as an H1 would be a plus for the website.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

Hello Sarah,

I'm glad you replied. I would argue that the article proves my point more than rejects it. You might be coming from "A redirect from one page to an entirely different page will result in no PageRank being passed and will be considered a soft 404."

In this case "entirely different" refers to a page that has a different topic. Since in this case the page redirected to would be identical or nearly-identical to the original page, then the 301 redirect will transfer 100% of the rank of the original page.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

To put it plain and simple, in 2019 there is no reason to fear 301 redirects.

Back in 2013 and on, whenever you would do a 301 redirect you would lose some page rank along the way, estimated by some professionals at around 15% of the Page Rank. Nowadays, with the development and changes in the Google algorithm, you are assured by google that in doing a 301 redirect you will be able to transfer the rank and authority of the main homepage to the proper country-specific URL. You can support that by the fact that most of the multi-language site WordPress plugins will automatically do that for you as well.

You can consider the redirect to the other page the same as you would redirect Http traffic to Https or how you would redirect traffic from the direct name.com URL to the www sub-domain. My suggestion for you would be to go for the 301 redirect.

Alternatively, if you are still hesitant to use the 301 redirect, you have the option of using the site homepage as the English version of the website and using directories for the other languages, or to keep both the homepage and the en-us page with identical content, and inserting a canonical relationship tag to support one of the pages to grow in rankings without being marked as spam.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

The golden rule is that you never use two H1-s on the same page.

The best solution will be based on how your website is designed, but from what I am understanding, you are looking to have a portal of agents and businesses. As they are individual profiles, then you can put the agent name as an H1 on the agent profile and the business/company name as an H1 on the business profile, while listing the agents working under the business with the h2 tag, or even h3.

I hope my answer was helpful to you. I would be able to give a more informative answer if you could provide a link to the website or an example page.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

I would first like to clarify that the redirect of the users from the fitness website to the main health website will not damage the SEO and rankings of the main health website.

However, since you are saying that the traffic is mostly international and only 1-5% of the users would actually be useful for the UK blog, I would rather suggest that you keep both websites, put minimal efforts and content on the fitness website and also indexing it, and you can find other ways to use (monetize) the rest of the traffic. For UK clients, you can put some banners, paid ads or referring articles to bring traffic and add credibility to the main site. you can also set it so that the banners show up only for the UK visitors.

As mentioned, doing a 301 redirect from the fitness website to the main health website won't harm your rankings, and if you aren't willing to give the effort of minimally maintaining the fitness blog you can also have an agency managing it for you and monetizing the foreign traffic.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

Deleting a post on your site should always be your last resort and 301 redirects are used as a way to remediate the damage that the deleted post would make.

Now, what would be appropriate in your case will depend on the type of website and post. If the post is ranked on google and has backlinks, it would be more beneficial to you to keep both the post and the page and to add a link to the page from the post, while keeping differences between both posts content and meta so that they are not marked as duplicate.

Otherwise, if your posts aren't put on a separate directory p.e. "/blog/post-name" and the title is SEO-optimized, you can just add the extra content and convert it to the page while keeping the previous backlinks and content.

If the old post doesn't have any backlinks, does not rank and has a URL that will be different from the page that you are looking to create, then the best solution would be to create a 301 redirect. After creating the redirect, the post will not be accessible by users or crawlers so you can go ahead and delete the old post.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

The Moz spam score is measured on a multitude of metrics, some of which are related to backlinks and some not. The fact that you have purchased an old domain that dates back to 2013 on web archive ( which although in itself is not negative), is possibly a factor that has contributed to tip over some flags.

You can find the full list of metrics that Moz uses to calculate the spam score here:
https://moz.com/help/link-explorer/link-building/spam-score

You will need to analyze the factors listed there in order to work on improving your Moz Spam Score.

On the other hand, the Moz spam score is a metric created by Moz and it doesn't necessarily represent how your site will rank on search engines. I suggest that you keep adding quality unique content and good backlink on your site, and I'm certain that as the time passes your site spam score will decrease.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com