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There are clearly benefits to both. Brand - Trust. No confusion as to who owns the page. Further Brand recognition Keyword - Could be easier to remember Could help your rankings. Could get direct traffic all by itself. Could generate brand awareness If I were Nike, then I'd go with my brand name over 'shoes'. But as an unknown pest control guy, I'd take 'pestcontrol'

I don't think so. Twitter helps a lot to get social signals for pages. I did this for my page of horse that hosted on WordPress.

Sorry to revive an old thread, but I was considering starting on the Google Adwords course. Are there better options than the Google one?

1. Keyword research - [celebrity name + fashion] or [celebrity name + clothes] in adwords tool (set to exact match).  See screenshot. 2. Choose what phrase to optimize for to help guide content.  Try to create content with a viral / social media hook to it. Obviously include the photos, but also maybe you could crowdsource comments on the pictures from your twitter followers or email list first.  Try to find people that have a good social following.  Give them a 'sneak peak' at the photo, gather their comments.  Or, find a fashion critic to give it a glowing review/write guest commentary. 3. Make sure the article is on-page optimized for the chosen keyword 4. Then when you release the article, the people you collected comments from will share it in their social networks, helping to get it indexed and noticed right away giving it a social boost. 5. Build a few links to the page... The search volumes are relatively long-tail it seems for this sort of thing, but if you find the right phrase, it could be highly transactional.  Someone searching for "brad pitt fashion" may in fact be highly interested in purchasing something that he has in fact worn.  The trick is in finding the right keywords.  Don't just throw up an article and see what happens. A little bit of planning to it up front could be a huge win. Good luck!! -Dan 0H5Jbe4DfBQc