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HI,just checking if anyone figured out the issue with this?

Thanks for the response. They do some fairly impressive business, but are by no means a major player in the industry, at least as far as brand recognition goes. The company name/domain are essentially their main keyword, so it is pretty well targeted in that respect, so it would hurt to lose that. The current domain is a few years old, and has 55 domain authority, so not too bad. Based on that, do you think it would be worth it?

Hi Rahul, I am assuming that you are talking about Google Place Page categories. Hopefully, I'm correct and my response will be pertinent. A first step is to look at the top ranking competitors of your clients to see what Place Page categories they have chosen. I consider it critical to choose at least 3 of Google's pre-set categories, and I use Mike Blumenthal's awesome local categories tool to see what my choices are: http://blumenthals.com/index.php?Google_LBC_Categories If it's necessary to choose custom categories, make sure they describe what the business is rather than what it does. So, 'plumber' vs. 'plumbing'. Never include location information in the categories (no city names, no zip codes). In addition to looking at competitors' Place Pages and using keyword research tools to turn up potential categories for your client, never skip the step of asking the client which categories HE thinks are most important. Very often, you will find yourself working with a client such as an attorney who may fit 8 or 9 different potential categories. He needs to help you narrow this down to his 5 most important categories (typically, the ones in which he does the most work). Keywords you are using to optimize your clients' websites differ in that they can describe what the client does (plumbing) instead of just what he is (plumber) and they will certainly incorporate geo data (cities, counties, neighborhoods, zip codes, etc.). You have a wider latitude to work with on the website, whereas in Places, you must fit yourself neatly into a 5 phrase box without violating the guidelines. Additional notes: I found this article to be pretty good: http://www.localvisibilitysystem.com/2012/03/05/13-best-practices-for-picking-google-places-business-categories/ Don't miss the comments on that post, too. There is strong evidence that picking categories well is one of the most important steps in creating a Google Place Page. Hopefully, my feedback and the information in the article I've linked to will get you off on the right foot with this. Good luck! Miriam