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Hey there - thanks for reaching out to us. The new model gives search marketers the ability to more accurately judge the value of a site and their work. The new Domain Authority score offers a more accurate representation of a site’s ranking ability through a machine-learned model that is set to keep pace with Google’s algorithm updates. The model includes proprietary metrics link Spam score and link quality patterns. The inclusion of Spam Score and link quality pattern identification mean that links from valuable sources will be given more weight in the calculation of DA than links from spammy sources.  With spam score, we are measuring the spam score of sites that are linking to you, your own sites spam score does not impact DA. We’ll continue to improve our Domain Authority and Page Authority algorithms and strengthen our link index as the search landscape changes. In terms of future updates, we anticipate this new DA model being quite stable over time. We will keep track of possible changes that we might need to make and we’ll be sure to keep you updated. I hope this helps but please let us know if there's more we can help to clarify!

Thank you both for your insights. Samuel - Great article on owned and earned media! Thanks for sharing!

Thank you everyone for your input. We will try some of these ideas and let you know what works!

Must understanding is you can create multiple Business Pages. You should be able to do that by visiting this URL: https://www.facebook.com/pages/create.php (when logged in). You may want to use a different name for each page being sure to include the business name. For example: For a business named "Pizza Place" with 3 locations west, south, and east, the pages might be named "Pizza Place West", "Pizza Place South", and "Pizza Place East", respectively. Then use the appropriate address on each page. From what I know of the Business Pages, you can't have more than one address per page. Hope this helps!