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I agree it is best to get the individual pages indexed.  Dont have dynamic pages.  Instead come up with categories that make sense, have them indexed.

So I am fairly new to SEO  (doing it for about 2 years now) and still trying to understand the best way to produce linkbait. Seems like this has been an ongoing debate for years now and what I have gained is that unless you are releasing a new product, a new development, or restructure, money could be better spent elsewhere.  Doing a pr release to gain backlinks  to a specific page using kws could just as easy be established using guest blog posts or your own blog?

Great response.  Most people welcome content that supports what they have blogged about.  Especially if it is something that they are passionate about.  Best thing to do is follow their blog for awhile, make some comments showing that you appreciate what they have to say or how much you like their site.