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As per Mark, if you are only planning on using one sole language then I would not bother creating a sub directory for your site to reside in when it would sit best in the root. If however, eventually you plan to branch out again and become a more global operator I would keep your master site in the root and then branch out for supplementary languages e.g .com/fr or .com/de depending upon what you have planned for the future. Again as per Mark, sub folders are my preferred option rather than sub domains, but both have their pros and cons. If you do indeed look to branch out also look into serving alternate language set up and definitely check out this article from Search Engine Land on multilingual sites. a great resource.

Try adding rich snippets and/or schema markup to your website. Schema is clear language that search engines understand very well and could potentially lead to getting your sitelinks to appear faster. Try these links to help you in your quest. Good luck! https://moz.com/blog/a-visual-guide-to-rich-snippets https://moz.com/learn/seo/schema-structured-data

Hi, You should also setup properties for all versions of your domain. Since you've got an SSL, claim non-www and www for both secure and non-secure: https://villacollective.com https://www.villacollective.com http://villacollective.com http://www.villacollective.com You can set your preferred (https://www) domain in the settings. Having all of these properties established will allow you to identify any problems you might have with indexing of different URL types, or if something weird is going on with any of them other than your preferred.

No problem at all. As you said, the fact that you can do a site: search and see that your pages are actually indexed means that most importantly, your site is in Google's index. As for it not showing up in Search Console, it's very hard to troubleshoot these ones without access to the account - after 3 or 4 weeks you really should be seeing at least some data in there. To my knowledge, the only part that really lags a whole lot is the number of indexed pages. You should be able to see Content Keywords for example. If all data is completely blank, there may be a larger problem here. Can you see Analytics data for this domain? If so, was Search Console verified via Analytics?

Hi Cosi, Check also if you have registered the right protocol of your domain http vs. https or if you have register the right subdomain (maybe you're not using www or non-www, but another subdomain?) - definitely looks as the type of situation where you haven't register the property with the "right" name  and the final location of your site where your content and information is (maybe you're redirecting to another place?) if you don't see any data for it, neither indexation, crawling or search visibility. Another hypothesis would be that you still have very very few pages and that's why you don't obtain any data for the search visibility, however, you should be able to see it on the crawling and indexation reports. The final one would be that you're blocking all crawling and indexation from happening on your site and therefore you don't have any. Take a look at the robots.txt configuration, also any potential blockage at other levels, such as server level in htaccess or even with the noindex meta robots tags (although that would block the indexation and not the crawling). Thanks, Aleyda

Not sure if not yet lunched meaning it is a brand new site and domain or if this is going to be a new edsign/cms etc.. so, If the site never went live you should have no concerns google spider coming to crawl your site. But if it is an updated version of an existing website, its better to create a subdomain. This is the most common practice, you create something like test.domain.com and use robots.txt on this test domain to block all access. it is the safest way that i know good luck