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For a retail site, fewer things are more killer than.... "help the visitor learn about the product, decide what to buy, learn how to use the product, learn how to fix the product, and how to enjoy".

See how it goes in the next few days Clojo and if it doesn't settle down, perhaps start taking a look at the site in a little more detail. Perhaps the recent update pushed a button on your site for Google and they are reindexing? Hard to tell at this stage sadly. -Andy

Hi Martijn Thanks for your response. That's really useful and makes a lot of sense. I will aim for more relevant links. For a legal website (no win no fee solicitors - specifically employment) would you have any suggestions? I am relatively new to this and find that with it being a fairly mundane niche, I am struggling to find legitimate links. We have published interesting content and posted youtube videos, but getting the links is proving a tricky task. Completely appreciate that this is tricky for everyone, but if you have any advice I would be really grateful. Many thanks in advance. Clojo