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The h1 tag should help the customer - so it should be customer centric. You have a split part of a second to capture the customers attention so often short and sweet matching a variation of the target keyword phrase is the way to go.

The latter approach you have identified is the approach to adopt. The first approach is old school seo ie 1 keyword query = 1 page. This is no longer recommended. See Rand's WBF on the topic. https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday

Schema markups and if on a news post use AMP.

All the best hope that assists.

Implement AMP if the website has a blog.
Refer to https://www.ampproject.org/ for more information.  Martijn is right though AMP took me 2 full days to implement from a cold start on one site. However using the wordpress plug in less than an hour for the second. So need to review in order of priority.

On schema the easiest thing to implement would be breadcrumbs on each page. Schema is especially useful for websites with a blog, events, recipes or other dynamic content.

Again I hate to overreach with suggestions when I am not 100% familiar with a site and understand objectives and priorities. 95% of the time I end up starting with page loading speed... it has such a massive impact on every kpi if it is not optimized. tools.pingdom.com - so if page loading speed is on the agenda that is where I nearly always start.

Hope that assists.

We track 35 sites carefully and we are yet to find any evidence that we can attribute to the penguin update. We have asked around and have not yet come across anyone who has been impacted. We are keen to hear from anyone with a clear and obvious impact.

The volume of pages is not an issue. The issue will be quality of the content on the 256 pages. If you are satisfied that each page has awesome unique content and will help the customer query go for it. It sounds like overkill from here though, with a high chance of duplication issues or thin content.

It is difficult with the limited information to respond with any deep insights.  Your webmaster tools data should tell you the story. If you do a last 28 days (or 45 days) comparison with only clicks - it gives you a click differential per page and you can also do the same per query.

Then cross analyse the pages or queries against positional changes.

It could be seasonal... alot of clients traffic drops late November and does not kick back in until late Jan... Start with the basics get granular and identify the exact pages and queries that are being effected, and dates impacted, then cross reference against positional changes. That should help in identifying the problems pages or queries. The backtrack at what occured about that time, google updates, sites changes etc.

Hope that helps.

Not 100% clear on your question.  However, it sounds like the url does not reflect the article content. If this is the case, then on  macro view a url hierarchy for the website should be constructed to suit the customer and website.

Back to an individual page - yes - we would recommend to our clients to change the url to suit the context and content of the page. So if current url is www.example.com/123456 and the page is about car insurance the url we would recommend be www.example.com/car-insurance/

Hope that is helpful.

Hi

I am an unclear but will frame from car insurance and hope it assists. As am not sure on which customer queries to target in your scenario - dangerous to make a suggestion without a better understanding of your business model and products highest ROI. The customer queries should be data driven, ie volume. If that is the goal. We use semrush. moz and keyword planner and a few tools.

Lets say chasing car insurance, this got a client to No 1. This is a general answer..

The url we recommend be

www.example.com/car-insurance/

The Title tag we would recommend be Car Insurance | Compare Car Insurance Quotes | Example

If not a comparison site - Car Insurance | Car Insurance Quotes | Example

Now for the H1.

It should be different from the URL and Title but contextual..

So lets say Car Insurance Quote or Car Insurance Australia

The meta description should on our view the targeted keyword once and be about clickability..  not sure if that gets you there, but hope it helps.

Go get em.

Hi, intriguing, can I inquire - do you know precise date or approximate date your client disappeared from the SERP in local search.

Is there a reason why no google map on the contact page?  Also the address looks like a "non-business" address..  is it a genuine business at that address?

Hi Davit

Reviewing this as intriguing.

Agree with all above, it is likely your site in circa July/August 2018 received a penalty or was re-evaluated (downgraded) by google. The decline last year over a month - July/August was about 25% for customer queries your site was ranking for - not perfectly aligned with the medic update, but it is close. The irony is applying the upgrades to the medic update, many detailed above - should place your site in a better position for long term growth.

Identifying a canonical URL for each range of comparable URLs can enhance the SEO of both sites. This is as the search engine knows which version is canonical, so it can consider the links pointing at all the different versions as links to the canonical version.

Setting a canonical is similar in concept to a 301 redirect, only without actually redirecting.

So the best outcome based on the above query is canonical.  I note that google on occasions does choose to ignore canonicals.  But it sounds like your starting point.

Hi

Concur with Joe, you will need to explain if you have upper case and lower case pages.. assuming same content and same url..  as that is a pure duplicate..

One reason we got out of shopify.  Gets complicated quickly.   There was a brilliant WBF on subdomains about 2 months ago - by the british dude from distilled who pops up from time to time.  Will try and find it if get time, but would check that out as a starting point.

Hi

ok - you have duplicate pages. So it is a duplicate content issue.  Same content same urls except for capitalisation.  Further both pages are being indexed on google.

Recommend  that as soon as possible - 301 this page https://episodealert.com/BusinessAssociate.aspx to https://episodealert.com/businessassociate.aspx

You should do this for all duplicate capitalisations across the site.

We solved one! Go get em..

The short answer to your query is no.

An exception could be unless the medium articles are contextual and have links pointing to www.guideyourhealth.org. Then the backlinks could enhance www.guideyourhealth.org.

That said should consider comments by effectdigital above.

Hope that assists.

Hi

What is not clear is - is what is happening to the original site. Is the original site staying up?   If so it is different advice as to a new site and simply transferring content.

Can you clarify?

Best practice is to do what is best for your consumers - so if targeting US consumers then recommend adopt the language and UX that best suits their needs.  From a seo perspective July 5, 2019 - is the US way...  for clarity - I always head to the New York Times or Washinton Post, and look at their structure for US.

Ta, with the old site going down,  Joe's and Egol's advice is spot on. All straight forward.

Hope that helps.

Hi Spiros

Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial.  It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.

https://www.hostgator.com/blog/best-url-structure-seo/

https://moz.com/blog/15-seo-best-practices-for-structuring-urls

The next step will 301'ing the old page to the new page.

Hope that helps.