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One of my EMD's is outranking my main site for a low competitive keyword without much of a link profile at all.  It's a very simple site only one page, but has very unique content.  It was more of a site to just play with, but for not much work it ranks first for the phrase over about 10 other sites that appear to be optimizing to the keyword.

For me it consisted in explaining to clients that it's absolutely impossible to offer them any fixed deadlines and clear results. Most of them expect me to say something like: "In 3 months your website will appear among the first 5 results in SERP". During the past year more and more of these people came to me. What I will do to overcome this in 2013? The same things I did this year as well: keep calm and patient and try to explain to each and every client why  I can't predict search engine behavior with 100% accuracy.