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Definitely have no desire to do anything close to black hat...so redirection and the like just isn't on the table.

We have several divisions here and while our main site talks about all of them, it is easy to get lost in the shuffle.

The idea here is to have a site with a descriptive domain that talks about a single division (i.e. wedding flowers as opposed to funeral arrangements). We would have links back to our main site, of course, for people to learn more about the company, but each site would have unique content and would stand on it's own.

It is hard to sum up the question in one line, but basically my company has bought several descriptive domains that we would like to build out into microsites that link back to our main site.

For example...say we are a florist. Our main site talks about all the different kinds of flowers we have and the work we do.

So the idea is to buy weddingflowersdallas.com (example only...) and have a mini site that has the same look and feel as our main site, but has unique content that talks solely about our wedding flower business and has a few links back to our main site.

1. Is this a no no from a google perspective?

2. Is this a good strategy in general?

Thanks,

David