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yea. i would target the entire site for the hardest term and create an inner page(s) for the town term and county and optimize them well. it it's not a huge town you should have success, in the town page you can list surrounding towns and in the county page you can list surrounding counties. add a map and any other local related info you can think of that makes sense, the pages will need content. highflightdesign.com/yourtown-state highflightdesign.com/yourcounty-state