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Thanks for the reply I will have to get on and create some content!

I am getting business from that search term so that is why I am being cautious.  I have been worried about having inner pages for seperate towns as I thought that this was not good for SEO anymore?

Thanks for replying Vinnie, I have set up a places page and have done a lot of local directory submissions.

I have thought of the widget/theme idea but not done it yet, do you really think it gets good results?

Maybe i need to consider setting up seperate landing pages for towns and focus on the lucrative keywords on the homepage then.