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Hey There, So, that horizontal display would be a 'carousel' of results, like Google rolled out a couple of years back. Bing rolled out their local carousel in 2014. Interestingly, the order of results in the carousel you've highlighted  does not in any way match Bing's local-finder-type results here. Nor am I seeing an immediate correlation between the carousel and what is appearing in the organic results. What you've highlighted, in the larger scheme of things, is the lack of information our industry has published regarding Bing local ranking factors. Google has gotten all the love! The last article I can recall of this sort was written 4 years ago (http://searchengineland.com/10-basic-bing-local-optimization-tips-109158) and it's pretty basic stuff. It's hypothesized that Yelp reviews may especially help you on Bing, and I've also seen it posited that Facebook likes could be a factor. The major factors are likely similar to Google's, but they may be weighted differently and there may be unique Bing factors Google doesn't consider. And that's just the purely local factors I'm referencing ... as for how they are ordering their carousel results, I'm afraid I have no resources to which I can link you. Basically, if there is a particular carousel you want to get into, you'd need to analyze the top 5-10 competitors in that pack to see what their strengths are. Is it Yelp reviews, links, on-page, citations, something else? You've reminded me how much I would love to see our industry throw a little more attention Bing's way, in terms of Local, but Google has hogged more than its share of attention, and I plead as guilty to this as anyone else in Local. It would be really neat if someone with the time/resources would do a study to pin down what is driving the various types of local results in Bing. And, if our community knows of something I've overlooked, please shout it out!

Hi there, I hate to say this, because it's not a great answer, but it really does depend on a bunch of things. Generating links naturally i.e. links as a result of someone linking to you without you asking, is generally quite difficult unless you have a very, very good piece of content. But when this does happen, I've seen content pieces get anything from 10 - 10,000 links with the majority of them being natural. On the other hand, I've worked on content pieces where I've had to work really hard to get 10 links using outreach. Sometimes, you work really hard and get nothing! If you're just starting out on this path, you're unlikely to get links naturally from day 1 and will need to work hard to get links via outreach. But you should find that over time, it becomes easier and eventually you get to a point where you're not having to scrap for every single link. It isn't easy, but certainly possible. I hope that helps a bit! Paddy

Very much so. Thank you for your insight! We will have to restructure our packages.