Welcome to the Q&A Forum

Hi, ...how much will we penalised for having the same 'Things to do' content on say up to 10 hotels + 1 location page? Simple answer is that you won't. Google doesn't have a 'duplication' penalty but anything you can do to make pages as unique as possible, is a good move. If there was nothing else on that page, then it might be a different conversation. Could this impact on the quality score of the page? It is possible and I might do things differently if I were designing the page to help avoid this (Modal popup on click?). By the looks of things, the content is towards the end of the page, so it is supplementary content rather than main. Just always try and make the pages as unique as possible and always concentrate on the usability - make it is easy to navigate as possible. -Andy