Welcome to the Q&A Forum

Hi everyone,

I am currently coaching several companies on Content Marketing, Authorship etc and how to implement these techniques at an institutional level - more here.

My question is - Can an author reap the benefits of authorship in all search engines simultaneously without linking to Google + and becoming entangled in the Google Circles phenomena?

I know don't laugh.  I know it seems like an ignorant question, but there must be a way. Is there a possibility of doing this with Author Schema's http://schema.org/Article? Will Google treat them the same way as Google +?

My clients are not happy about getting so entangled with Google + and leaving out the other search engines.

Thanks

Carla

Thank you Dana. I will be reviewing those links.

I am coaching local companies on SEO practices and this is one of the topics that I will be diving into...if I come up with anything more detailed or specific ....I will let you know.

Lately SEO seems to be more about coaching and content marketing than anything else...but that is a different issue

Happy New Year!

Carla

Hi Everyone,

Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization?

Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post.

Thanks

Carla

Thanks Alex,

Sorry for the delay in getting back to you. I sent Matt Cutts a tweet about Open data and SEO but got no response...no surprise but at least I tried.

Thanks for the info above...I am going to be watch this SEO variable..

Cheers! Carla

Hi Everyone,

Does anyone know of a connection between open data  and SEO? I think this is a very interesting topic to explore.  Lots of governments are jumping on this trend and it seems like Google and other search engines would be interested in this kind of authoritative source. Here are some examples -

USA OPEN Data examples

• Palo Alto, California USA: paloalto.opendata.junar.com
• Cupertino, California USA: cupertino.opendata.junar.com
• San Jose California USA: data.sanjoseca.gov

Other international Open Data examples

• Chile: recursos.datos.gob.cl
• Bahía Blanca, Argentina: http://bahiablanca.opendata.junar.com/dashboards/7844/medio-ambiente/
• Lima, Perú lima.datosabiertos.pe

Hi Everyone,

Thanks for adding to the discussion. The university approved the course here in Argentina. We will be teaching SEO and SEM through extension courses initially. I will be creating the syllabus and content for the course.

If anyone is interested in learning how the course went, please feel free to contact me in the future.

Thanks Again!

Carla

Hi Stephen,

Thanks for the link. The university here in Argentina has decided to offer the course and I will be creating the syllabus and content.

How is the response to your SEO lecture? Do you find your audience wanting to learn more?

Thanks

Carla

Hi Brad,

I agree with you that SEO should be taught as courses within a general degree like Marketing or Advertising and not as a degree in and of its self. From what I am seeing, many universities are offering the material through seminars or extension courses (see above) or as a subject within a Marketing degree.

I think we all agree that the only way to really know SEO is through practice but that is also true with so many other fields...

Good discussion everyone!

Carla

BTW...this was posted not too long ago on SEJ. It appears most SEOer's are against the subject being taught at school. However it seems like lots of people want to learn this content at school.

http://www.searchenginejournal.com/why-seo-isnt-taught-in-college-and-why-it-shouldnt-be/65845/

vs.

http://www.google.com/trends/explore#q=seo university

Just thought this was interesting

These universities are offering courses..most of these results are on page 2 or 3 hmm

• http://cce.sydney.edu.au/course/JSEO
• Oxford does not appear to offer a course but it does offer guidelines http://www.ox.ac.uk/web/guides/seo.html
• University of Salford Manchester http://www.searchmarketing.salford.ac.uk/search-engine-optimisation/seo-courses/
• UCSD (my hometown!) http://extension.ucsd.edu/studyarea/index.cfm?vCourse=CSE-41157
• London http://www.city.ac.uk/courses/short-courses/digital-marketing-introduction
• Georgetown http://scs.georgetown.edu/courses/2058/seosearch-engine-strategy?ref=schedule&year=2013&term=Fall

Carla

Hi Bradley and Chris

Thanks for adding to the discussion. I totally agree that SEO is so dynamic that anything taught at the university would basically be out of date by the time the course if over. However, I do believe there might be room for courses that cover this kind of content.

General SEO concepts

• Is SEO a valid form of marketing?
• What does SEO entail currently and how has it evolved over time?
• What criteria do different Search Engines use to rank sites? For example: Linkbuilding vs Co-citation..http://www.russiansearchtips.com/2013/12/yandex-seo-deal-links/
• How to apply critical thinking to a SEO project?
• Is SEO part of the web design and development process?
• Designing for Search Engines - Is it an implicit web development requirement? (More here http://moz.com/ugc/website-design-wars-seo-agencies-vs-web-design-agencies-worldwide-trends
• How to develop a social media campaign that favors your SEO?
• Should you be developing a semantic plan for you marketing campain. More here http://moz.com/community/q/semantic-communication-plan
• Should you be using keyword research as part of your Marketing Plan?
• Do Community Managers and SEO specialist share the same objectives? Sorry only available in Spanish http://smday.com.ar/blog/que-tienen-que-saber-los-community-managers-de-seo/

etc..etc...etc..

The idea is to do high level critical thinking courses, not technical nitty gritty stuff.

Please let me know what you think!

Thanks

Carla

Hi Ruben,

Thanks for sharing this information for me. I didn't find anything online initially but I will keep looking. https://www.google.com/search?q=University+of+Tampa+seo+course&oq=University+of+Tampa+seo+course&aqs=chrome..69i57.6009j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8

I was interested in finding curricula at any university level. I am curious to see how many universities condone this kind of marketing.

Thanks Carla

Does anyone know of any universities that offer SEO as part of the curricula? I am currently working on getting SEO into an Argentine University and it would be nice to have precedents. There appears to be demand as you can see here http://www.google.com/trends/explore#q=seo%20university yet when you search "SEO university course" or something similar, no name brand universities show up. https://www.google.com/#q=seo%20university%20course. Distilled does.

I am interested in hearing people’s opinions on having SEO be taught at universities.

Thanks

Carla

Thanks Alex,

I feel silly now..that was an obvious one.

Regards

Carla

Hi Gianluca,

Do you know of any international websites that currently use this plugin?

Thanks

Carla

Gianluca,

Thanks so much for sending me this information. This is exactly what I was looking for. It helps that someone like you is recommending it because it is kind of expensive for those of us who do not do business in hard currencies like dollars or euros.

Thanks again and I will be using it.

Carla

Hi Mozzers,

I am designing the web architecture for a international website and will be using Wordpress. Can anyone recommend a plugin that lets me SEO for all countries? I have used Yoast many times but it does not seem to work for International Web SEO Architectures.

Thanks Carla

Here is an idea of what I was thinking of doing

Homepage.com

Irish-homepage.ie   or Homepage.com/ie

Irish-Subpages.ie or Homepage.com/ie/subpage

Irish-Subpages.ie or Homepage.com/ie/subpage

Irish-Subpages.ie or Homepage.com/ie/subpage

UK homepage.co.uk or Homepage.com/uk

UK-subpages.co.uk or Homepage.com/uk/subpage

UK-subpages.co.uk or Homepage.com/uk/subpage

Hi everyone,

Has anyone ever used this plugin http://templates-master.com/magento-page-cache-extension.html? I am looking for solution for my Magento websites. They all seem to be a bit slow no matter what web host I use.

Thanks

Carla

Hi David

Great experiment! lol...Thanks for sharing and yes this is what I was looking for.

Have you tried removing the keyword " Gareth Hoyle" from the title to see if it still ranks? Ok I also wonder if this still would have worked if your domain authority was a bit lower..

Thanks for sharing

Carla

Thanks Cyrus for getting back to me. I will look into the info you posted.

Hi Christy,

Thanks for getting back to me. I did not express myself well in the question I posted. I am looking for a webpage that ranked only though incoming social media links and not from other webpages. Many well known experts have been posting for awhile that social media will impact your SEO and I agree with this. It would be really nice though to find an example of this. I am trying to find this example so I can do an article about it. Thanks!

Carla